Identifying the group of potential customers that a business views as its most profitable, long-term opportunity and then targeting them with appropriate products maximize the value from each customer and optimize the marketing spend.
Aspire consultants facilitate insights through analysis of data on market and customer demographics.
Sales Data Analysis
An examination of revenue by customer segment usually reveals that a minority of customer segments is responsible for the majority of profits. Identifying more profitable segments allows to focus your efforts on keeping these customers happy while increasing their share of wallet. Segmenting can also reveal underserved customers for whom specially designed and marketed products or services can be created.